Goldfarb Associates - Accelerate Your Business

Services to Accelerate Your Business

Obtain venture capital and other financing.
Venture capitalists and other financing sources are barraged with companies seeking funds. We can help you identify the best sources of financing from an extensive network of over 100 firms, get in the door, wow them with your presentation, write a world-class business plan, manage the process, negotiate the terms, and close the deal. In today’s market, financing sources are more demanding than ever – thorough preparation and clean execution are requirements for success.

Speak to your customer’s soul.
Every product has features and benefits. Every customer buys a product for some reason. It is common, however, for companies to tell prospective customers why they should want to buy a product, without really understanding why the customer would actually want to buy the product. We can help you translate the features and benefits of your products into concepts and language that your customers can intuitively understand and appreciate. As Mark Twain said, "The difference between the right word and the almost-right word is the difference between the ‘lightning’ and the ‘lightning-bug.’”

Integrate your sales and marketing efforts.
Your Marketing Department develops programs, materials and concepts to help your sales personnel communicate your products’ features and benefits. Your Sales Department promotes the features and benefits of your products to potential customers. However, the two departments may have very different ideas of which features and benefits actually drive purchases, and how best to communicate those features and benefits. As a result, your Marketing Department may be frustrated that your Sales Department is ignoring their work, and your Sales Department may be frustrated that your Marketing Department does not appreciate the real world. We can help you identify the points of difference between the two departments and integrate both perspectives into a much more effective combined effort in which everyone “sings off the same sheet of music.”

Assess your strategic position.
Every business has strengths, weaknesses, opportunities and threats, but it is a rare company that can set aside its day-to-day activities to complete a “SWOT” review with internal resources. We can help you quickly assess the key leverage points in your strategic position without disrupting your business, and then shape a plan to apply focused pressure on those points for maximum strategic impact.

Implement efficient management systems.
In managing your company, you must organize it with objectives, budgets, schedules, meetings, reports, metrics and other management systems, but without paralyzing it with bureaucracy. We can help you determine the strengths and weaknesses of your current management systems, upgrade them for performance, accountability, predictability, efficiency and flexibility, and achieve compliance within the unique culture of your company.

Define and instill values.
It is hard to argue with the values in any company’s value statement. It is by choosing which values to emphasize, taking the time to understand their implications, and actually living by them, that you and your team define the spirit of your company. We have developed a proven program that can help you define and prioritize your values, translate them into day-to-day activities, and instill them throughout your organization.

Manage a crisis.
The loss of a key customer, the gain of new competitor, a change in your cost structure, or a delay in the introduction of a new product are just a few of the many events that can trigger a crisis in your business. Sometimes a crisis is brought on by numerous small trends, none serious individually, but debilitating in combination. With decades of crisis management experience, we can bring focused resources to bear on your crisis. We can help you quickly get your arms around the issues, control short-term damage, understand the underlying causes, craft a plan to address the problems, and emerge from the crisis with renewed vigor.

Leverage a CEO mentor.
Entrepreneurs who start companies do not always have the prior experience necessary to lead their company through successive stages of growth. While they are learning on the job, one false step can cause them to lose the confidence of their investors and team, or seriously damage the company. With our decades of experience, we can accelerate your process of learning on the job, and provide assurance to your investors and team that the company will not suffer due to your temporary lack of experience. As your confidential sounding board, you can speak freely about the issues of the day without worrying about how our discussions might sound to your investors or team.

To explore how we can accelerate your business, contact us today at 650.465.0119 or ngoldfarb@yahoo.com